Mitchell & Ness x Fred Segal Launch New Pop-up That includes SLAM Merch


Mitchell & Ness Co. has introduced their premium attire to Fred Segal Sundown, a historic experiential retailer in LA, for a pop-up store paying homage to native groups and athletes. The activation launches right now and can run by FW 2020.

Mitchell & Ness’ collaboration with SLAM (cowl merch) is showcased within the store, in addition to joint tasks with Dr. Woo, Greg Lucci, Blends, Sports activities Illustrated, Topps and Simply Don.

“Fred Segal is a Los Angeles landmark I’ve loyally shopped for years. We’re thrilled to associate with such an iconic vacation spot. Our Mitchell & Ness pop-up will characteristic genuine product collections and premium, restricted collaborations—all by the lens of native, legendary sports activities groups,” mentioned Kevin Wulff, CEO of Mitchell & Ness, by way of the press launch.

“It’s uncommon {that a} model maintains such a excessive stage of authenticity, high quality and craftsmanship for over a century; not to mention within the ever evolving sports activities area. Mitchell & Ness exemplifies simply that,” mentioned Brian Nyilas, Vice President of males’s merchandising at Fred Segal, per the discharge. “Sharing the identical try for excellence and innovation, we jumped on the concept of collaborating and internet hosting such a thoughtfully curated world in our world that pays homage to our wealthy sports activities historical past and the life-style it has spawned.”


Photos by way of Mitchell & Ness.

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